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Home buyers turn to the internet for their property research
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Recent figures from a recent study that we have carried out shows 94% of home buyers use the internet in the purchase of their home from searching for a suitable to arranging finance. Of the 2000 people asked 87% stated they would carry out a search on property websites such as rightmove, zoopla, Primelocation or one of the many alternatives property websites available.
These websites have been dominating the real estate market with tens of millions of visits each month. AS well as using these websites in the search stage of buying the house people are also using these websites for valuation estimates and comparison of a house they are interested in relation to the surrounding properties.
Of the 2000 people asked 23% stated that they use google maps to view the property and explore the surrounding area and find potential travel times for their new property.
As well as research on the property 37% of people asked also used search engines to research the area looking for the plus and minuses of the location of the new properties area.
Once the decision has been made to purchase a property the internet again is heavily used with over half of us (56%) searching for a mortgage deal online via the many mortgage comparison websites and mortgage lenders advertising online.
This research shows how home buyers are embracing the new technologies of the internet, although there is still a place for a for sale sign outside your home it is important that the online advertisement is both easy to find and compelling if you are considering selling your home.
